Clean Express Auto Wash Becomes Official Car Wash of Penguins
Express Wash Concepts lands a sponsorship deal with the Pittsburgh Penguins, offering fans free washes tied to first-goal scoring plays.
Express Wash Concepts (EWC), an Ohio-based operator of express car wash locations, has been named the official car wash partner of the Pittsburgh Penguins, the company announced September 29, 2026. The deal marks a regional sports sponsorship expansion for the Columbus-headquartered chain, bringing its Clean Express Auto Wash brand into the orbit of one of the NHL's marquee franchises.
Central to the partnership is a first-goal promotion that rewards Penguins fans with a free car wash following games in which Pittsburgh scores the opening goal. The incentive-based activation is designed to drive traffic to Clean Express locations while deepening fan engagement beyond the arena.
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The agreement also includes community initiatives, though specific program details were not disclosed in the announcement. Sports sponsorships of this kind typically combine in-arena branding, digital promotion, and local outreach efforts to build brand awareness across a team's regional footprint.
For EWC, the Penguins deal represents a strategic push into the Pittsburgh market, where the team commands a loyal and geographically concentrated fan base. The arrangement follows a broader industry trend of express car wash chains seeking visibility through professional sports partnerships to accelerate customer acquisition in competitive metro areas.
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